Project
Dom Villas Cheese
Credits
Logo
Packaging

 

Reimagining diary products created with hard work and dedication mark the origins of a traditional family brand.

 
 
 
 

The character of a dairy farmer becomes the brandmark. He’s the man who works by hand, using the traditional methods, who takes care of his cattle assuring the quality of the final product.

 
 
 

The custom wordmark is a monoline script with a “geometric” look and slight art deco overtones. It takes inspiration from the vintage hand lettering of the Italian 1930s, also very popular in the Portuguese visual culture. Its style corresponds to a handwriting tool—the square stroke ending recalls the broad-nib pen.

 
 
 

The mark is combined with a custom-made wordmark that reflects the purity and originality of the hand-made.

 
 
 
 

The predominant use of blue is unusual for cheese products in the Portuguese market which assures the brand standing out.

 
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SBX Capital