SXB Capital
Introducing a personal digital investment platform focused on transformative technologies for hand-picked deals.
Credit
Logo Design
Visual Identity
Promotional Package
The goal was to create a distinct and memorable brand image that will support SBX Capital’s ambition to become the premier digital investment platform for technology.
The letter X takes on the characteristics of ×, the multiplication symbol, which is commonly used to express the rate of return on investment, while the upward arrow stands for growth and innovation.
Multiplication symbol
While similar to the lowercase letter x, the form is properly a rotationally symmetric cross.
Growth, increasing in size
Arrow pointing upwards
The bold orange-red letterhead creates an unexpected experience, especially when emerging from the toned gray envelope topped with the logo reproduced in silver foil.
The single-color, electric purple document folder yet again contrasts with the enclosed documents.
Performance Package — a special invitation to an exclusive group — is an envelope filled with various pieces.
